RSC y Comunicación: el papel de las redes sociales

¿Te interesa el papel de las redes sociales en la RSC? Te aconsejo que veas la jornada “RSC y Comunicación: el papel de las redes sociales” que celebró la semana pasada la Cátedra Telefónica-UNED. Puedes acceder a la presentación y a la jornada completa en diferido en la dirección: http://www.intecca.uned.es/portalavip/emision_dif.php?id=489000e93c194ded0f09b45cfb235e85

Esta jornada fue la lección inaugural del Máster Interuniversitario en Sostenibilidad y RSC impartido por la UNED y la Universitat Jaume I. Como podéis ver en la grabación, David Sánchez Paunero y Jordi Jaumà nos presentaron de una forma muy dinámica la unión entre el mundo de la Responsabilidad Social y la comunicación a través de las redes sociales. Estos dos grandes profesionales, nos explican cómo las redes sociales son parte natural del diálogo bidireccional entre las empresas y sus grupos de interés y, además, nos acercan las herramientas básicas que como miembros de estas redes son indispensables para gestionar nuestra comunicación.

Si no pudiste participar en directo, tienes la oportunidad de compartir con nosotros tus opiniones a través de este blog.

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